As any expert exhibitor can tell you, the first step to a successful trade show is to create a goal you can actually measure.

MRM Group, a leading healthcare risk management firm, knows a thing or two about measurable goals. Founded in 2003, this company has spent the last ten years implementing unique risk management programs that eliminate adverse patient outcomes, reduce malpractice insurance premiums, and increase patient safety.

MRM Group’s long record of success rests on their commitment to measuring results. They meticulously measure every aspect of their program’s results, from changes in malpractice claims and premiums, to participant satisfaction, to demonstrable changes in healthcare providers’ behavior. Measurable success lies at the very heart of MRM Group’s company culture—which serves them particularly well on the trade show floor.

When asked about MRM Group’s trade show strategy, Allen Bloomfeld of MRM Group emphasized the importance of a “tactical game plan.” He said, “The resources and materials needed must be identified [and] the players involved must understand their responsibilities and the strategic roles they play in the event’s success. . . There should be a clear vision of what success looks like!”

Unsurprisingly, MRM Group knows precisely what a successful trade show looks like for them. When they attend trade events, their goal is twofold: connect with existing clients and business partners, and introduce their services to clients and business partners who may not have heard of them.

With their meticulous strategy in mind, MRM Group recently partnered with GLM Displays to create a new trade show display that will help them meet their twofold goal. Their new display uses an eye-catching back wall graphic that provides new clients with the basics about the effectiveness of MRM Group’s program. Their booth also incorporates a custom table cover that creates the perfect space to engage existing clients and business partners.

With their commitment to success and meticulously game plans, MRM Group expects the same level of preparedness from their business partners, which is why they turned to GLM Displays.

“GLM Displays has been an absolute pleasure to work with,” Bloomfeld went on to say. “Even from a thousand miles away, they were highly attentive to every need that I had and delivered a level of service that I rarely see.”

Thanks to their fastidious trade show strategy and their attractive new display from GLM Displays, MRM Group is sure to continue their record of success at trade events long into the future.