For over a decade, LogoJET USA has been an active participant in trade show events all over the United States. With clients across the globe, LogoJET USA has earned its place as the global leader in direct-to-substrate, light industrial inkjet printing. Its ground breaking printing technology allows users to print on anything from wood, metal, plastics, glass, rubber and a variety of surfaces.

When it comes to trade shows, LogoJET USA’s primary objective has always been to provide live demonstrations of the LogoJET printers in action. “Nothing helps a customer see the potential of [our] technology like watching it print beautiful images right before their eyes,” says LogoJET USA owner Susan Cox. “And this naturally leads to increased revenue and growth.”

Live demonstrations allow LogoJET USA to address customer concerns, questions and inquiries first hand. They are an excellent means of establishing, maintaining and growing personal customer relationships while offering the perfect venue to show just how well their printers perform in real world conditions.

The most critical aspects to any trade show are: products you believe in, competent, energetic staff and a well-planned and smartly presented Booth space.” Says Cox. Having a well thought out marketing effort both before and after a show, as well as collecting and following up with the qualified leads is critical for LogoJET team to maximize their R.O.I. from their exhibiting efforts.

However, even LogoJET USA recognizes the various challenges in providing a successful trade floor presence. Travel and setup time are some of the most pressing concerns during a trade show, and a majority of those concerns hinge on the quality of their trade show equipment and sales staff.

While LogoJET USA has put a lot of stake in the development of their products and the training of their staff; the company doesn’t discount the importance of reliable trade display equipment. This makes flexibility, reliability and convenience a paramount concern when it comes to putting on an effective show. Trade show equipment can quickly show wear and tear as a result of overuse and careless transportation especially when relying on substandard material. This is why investing in high quality trade display equipment has become important for companies like LogoJET USA.

As a trade event regular, LogoJET USA has very specific needs when it comes to trade display equipment. This is why LogoJET USA has sought the help of trade display supplier GLM Displays for its trade show needs.

For their most recent round of trade shows, LogoJET USA commissioned GLM Displays for a set of custom designed table covers used to convert their bulky wooden shipping crates into sleek display tables to showcase the printers. GLM Displays added a custom closable slit in the back which allowed staff to access anything else they wanted to keep out of the way like extra literature or hand-outs.

“My experience with GLM was in every way a success,” Cox admits. “[GLM Displays] really listened to our needs, which were very custom and specific and made sure he knew exactly what we were looking for. Our new table covers are sleek and sophisticated and very easy to use. They really were a good fit for our modern booth and for our image as a company. We are extremely satisfied overall with the quality of the product as well as the customer service.”

For a company that prides itself in delivering customer satisfaction, LogoJET USA rests easy knowing that trade show display suppliers like GLM Displays do so as well.