The automotive accessories industry is a competitive business; and no one knows that better than vibration dampening and sound deadening manufacturer Silent Coat. Its products are specially designed to minimize and eliminate car noise in an effort to deliver the perfect aural experience for discerning drivers and audiophiles. For the true car-audio enthusiast, top-of-the-line vibration dampeners are a must-have for any ride, and Silent Coat prides itself in delivering some of the best noise-elimination products in the U.S market.

While its products continue to be the #1 selling noise elimination line in Europe, Silent Coat is working hard to further its reach throughout North America. Part of its marketing and sales effort includes establishing a strong trade show presence in the various auto and trade events throughout the country. Silent Coat recognizes that its cutting-edge noise elimination technology is best experienced firsthand. This makes any opportunity to demonstrate their products to potential customers another chance to close a sale.

But even a company like Silent Coat recognizes that a successful exhibit takes more than a great product and a well-trained sales team. Silent Coat acknowledges the need for top quality trade show displays and equipment that can keep up with the high standards of its company. With the help of trade display distributor GLM Displays, Silent Coat has managed to put together a trade booth that fits perfectly into its trade show strategy.

The Silent Coat booth consists of a variety of trade show displays and accessories that help its sales teams attract potential customers by clearly showing their brand and message. It also provides an adequate venue in which to display the company’s products and conduct stellar demonstrations for its clientele.

Silent Coat utilizes an ultra-durable Orbital Truss Counter that works as both a display top or a presentation counter. Easily foldable and extremely mobile, the truss counter can be used as anything from a reception table to an additional display top. But despite its flexibility on the tradeshow floor, the truss counter was designed for easy transport and setup; key ingredients for any trades how exhibitor. It sets up within seconds and can carry the weight of even the heaviest of display products.

Another part of the Silent Coat booth setup is three Zoom Outdoor Display Flags. These attractively designed displays can be customized to fit any graphic requirement while providing a stylish exterior that acts as an alternative to the conventional trade display. But despite its name, the Zoom Outdoor Display Flag can be used indoors as well, providing unmatched versatility during trade events. Its stable floor base makes it ideal for outdoor trade events during the sunnier months, as well as year-round indoor shows.

But as its centerpiece, Silent Coat uses two 10x10 Atlantis Truss Display that acts as the backbone of their booth setup. The modular design of the orbital truss display offers Silent Coat the ability to re-configure their display to fit whatever venue they exhibit in. When space was a little tighter at the 2013 SEMA show in Vegas, they set up the two booths in a “V” shape. This allowed attendees to see their branding from any direction. They also have the ability to join the two booths for one long 20’ back wall.

This striking truss display can be outfitted with its own monitor mounts that can display looped marketing videos or product presentations to customers and clientele. The 10x10 Atlantis Truss Display was specifically designed as a high-impact trade display that can be set up and broken down within minutes. It requires no additional tools for real world use and its cutting-edge quick lock mechanism makes it even easier to use.

The Oribital Truss Counter, Zoom Outdoor Display Flags and 10x10 Atlantis Truss Display were all provided by GLM Displays. Because of its commitment to provide top quality trade displays to all its customers, GLM Displays works tirelessly to ensure that each of its clients walk away satisfied, regardless of its trade show needs and requirements.

As Silent Coat continues to extend its reach across the North American car audio trade circuit, it hopes that its healthy partnership with GLM Displays will continue to grow along with it.

By Matt Lunser